Your shopping bag currently has Adult-Use products. Switching from the Adult-Use menu to the Medical menu will empty your shopping bag. Do you want to proceed?
Illinois residents may purchase up to 30 grams of flower/pre-rolls; up to 500 milligrams of THC-infused edibles; and up to 5 grams of concentrates. Non-residents may purchase up to 15 grams of flower/pre-rolls; up to 2.5 grams of concentrates; and up to 250 milligrams of THC-infused edibles.
New York medical patients and their caregivers may purchase up to a 60-day supply of products, as recommended by the referring medical practitioner.
Ohio medical patients and their caregivers may purchase up to a 90-day supply of products within two 45-day fill periods, as recommended by the referring medical practitioner.
Maryland medical patients and their caregivers may purchase up to a 30-day supply of products, as recommended by the referring medical practitioner.
Massachusetts residents and visitors may purchase up to 1 ounce of flower; up to 5 grams of concentrates; and up to 20 servings of edibles totaling up to 100 milligrams of THC.
Pennsylvania medical patients and their caregivers may purchase up to a 90-day supply of products, as recommended by the referring medical practitioner.
Whether you’re a cannabis consumer or not, chances are you’ve heard of 420. Prior to legalization, it was the siren song of a counterculture movement. From this era of hippies and beatniks came a group of jam band enthusiasts who founded the infamous 420 holiday. To say we’ve come a long way from those days is an understatement. Many states across the country now have some form of legalization, from medical cannabis to adult-use sales, collecting more than $3 billion in tax revenue across 11 states.
As support for legal cannabis continues to grow across the country, corporations outside of the industry are seeing the possibilities of this “high holiday.” Ride sharing services, fast food restaurants, and even frozen snack manufacturers created clever marketing campaigns around 420 in 2021.
“Cannabis is a CPG industry now. It’s mainstream, with real companies offering a wide range of quality products,” says Brett Novey, CEO of PharmaCann, which owns Verilife. “We’re out of the shadows.”
Through it all, 420 has consistently remained the numerical code, time, and date for marijuana consumption–a trend that is now reflected in cannabis sales. April 20, 2021 set a single-day record for medical and recreational cannabis sales, raking in a whopping $111.8 million. Sales for that entire week climbed to over $370 million.
“420 is the Super Bowl of cannabis, a celebration of cannabis culture,” said Novey. “When a state legalizes adult-use cannabis sales, that first 4/20 is really special. People want to be a part of the celebration.”
420 and Marijuana Dispensary Sales
To truly understand the impact 420 has on the cannabis industry and culture as a whole, Novey encourages the canna-curious to visit a local dispensary.
“On 420, the energy level in the dispensaries is different,” said Novey. “For Verilife, 4/20 offers a special opportunity to simultaneously celebrate our patients, customers, and employees. The atmosphere is electric and everyone has so much fun together celebrating our amazing industry.”
According to Novey, 420 is the biggest day of the year for Verilife dispensaries. In fact, April 20 will always compete with the busiest days of the year, even if it falls on a Wednesday (like this year).
“This year, 420 will likely be 50 percent busier than our next busiest day during the year, despite occurring in the middle of the week,” said Novey. According to Novey, there are three categories to watch during this year’s 420 celebrations:
Pre-Rolls: Cannabis consumers tend to gravitate toward the basics of cannabis for their celebrations. Pre-rolls are expected to be the top-selling product on April 20, 2022
Vapes: As markets mature, we see vapes grow in popularity. These inhalables, both disposable and reusable, can be easier to use and don’t require the equipment needed for flower and other concentrates.
Cannabis Beverages: This year, the big product for new consumers to the industry will be cannabis beverages. They’re a small part of the overall market today, but growing in popularity.
What to Expect This Year
Cannabis companies across the country attempt to outdo each other every year, and 2022 will likely be no exception. Keep checking back for more information on what Verilife has planned for our customers in dispensaries across the country.
Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations.